Auje

Logo Design, Illustrator

Auje, a distribution company of Brazilian imported goods, was seeking an identity with an earthy tone to represent its organization and location. For this identity piece, I wanted to focus on typography. I formed the counter of the "A" in Auje into the shape of Brazil. Additionally, I wanted to give the impression that the letters were part of the rainforest. I accentuated the letters edges by creating jagged lines depicting the texture of a leaf. I wanted to use colors that represented nature and earth. I thought a strong shade of green and a tan shade of brown did this. These colors would embody success, growth, and nature.